Privacy policy
Last updated: 7 October 2026
Naughton Interiors Ltd ("we", "us", "our") respects your privacy. This policy explains what personal data we collect when you use naughtoninteriors.co.uk, why we collect it and how we protect it. We are the data controller for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Naughton Interiors Ltd, Grosvenor House, 11 St Paul's Square, Birmingham B3 1RB, United Kingdom. Email: info@naughtoninteriors.co.uk. Phone: +44 121 692 1540.
2. Data we collect
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Identity and contact data: name, email address, phone number, billing and delivery address.
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Order data: products bought, order value, order history and communications with us.
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Payment data: processed securely by Shopify and its payment partners. We do not receive or store full card numbers.
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Technical data: IP address, browser type, device information and pages visited, collected through cookies.
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Marketing preferences: whether you have chosen to receive emails from us.
3. How We Use Your Data and Our Lawful Basis
We use personal data for the following purposes:
Processing and delivering your orders
We use your name, contact details, billing address, delivery address and order information to process payment, confirm your order and deliver your products. Our lawful basis is performance of a contract.
Returns, refunds and customer service
We use relevant order and contact information to handle returns, refunds and customer enquiries. Our lawful basis is performance of a contract and, where applicable, compliance with legal obligations.
Fraud prevention and website security
We may process technical, transaction and other relevant information to help prevent fraud, protect our website and maintain security. Where appropriate, our lawful basis is legitimate interests.
Financial and tax records
We retain relevant transaction and financial records to meet applicable legal requirements. Our lawful basis is compliance with a legal obligation.
Website and product improvement
We may use relevant website usage information to understand how our store is used and improve our products and services. We rely on legitimate interests where appropriate and obtain consent where required.
Marketing emails
We send marketing emails where we have the required permission or another lawful basis permitted by applicable law. Where we rely on consent, you can withdraw it at any time using the unsubscribe link or by contacting us.
We determine the appropriate lawful basis for each processing activity and explain it here so you can understand how your personal information is used.
4. Who we share data with
We share personal data only where needed to run our business:
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Shopify, which hosts our store and processes payments
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Delivery carriers, which receive your name, address and phone number to deliver your order
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IT, email and analytics providers that support our website
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Professional advisers and authorities, where the law requires it
We never sell your personal data.
5. International transfers
Some providers, including Shopify, may process data outside the UK. Where this happens, we rely on UK adequacy regulations or approved safeguards such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
6. Cookies
We use essential cookies to run the basket and checkout. With your consent, we also use analytics and marketing cookies. You can manage your choices through the cookie banner or your browser settings.
7. How long we keep data
We keep order and financial records for six years to meet UK tax law. Marketing data is kept until you unsubscribe. Other data is kept only as long as needed for the purpose it was collected.
8. Your rights
Under UK GDPR you have the right to:
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access the personal data we hold about you
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have inaccurate data corrected
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have your data erased in certain circumstances
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restrict or object to our processing
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receive your data in a portable format
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withdraw consent at any time, where we rely on consent
To use any of these rights, email info@naughtoninteriors.co.uk. We will respond within one month.
9. Security
We use appropriate technical and organisational measures to protect your data, including encrypted connections and access controls.
10. Complaints
If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed.